Education & Certifications

Certifications in Design, Marketing, and Analytics

FreeCodeCamp Logo

Front End Web Design

Google Data Studio Logo

Google Data Studio

Google Ads Logo

Google SEARCH ADS

Bachelor of Science Psychology

"To measure is to know. If you cannot measure it, you cannot improve it."

- Lord Kelvin

Portfolio

From digital ads performance to client management, I love being able to quantify any aspect of a business to provide clear, actionable results. This portfolio shows a few examples of the reports I have made for myself and clients.

Accounts' Performance Dashboard in Google Sheets

A spreadsheet showing the leads generated by account and week

This dashboard provides an overview of the performance for all clients of an advertising agency. While the data in this example has been anonymized, the actual report updates in real-time. Metrics include leads by day, week, and month as well as ad spend by month -- all broken down by Google, Facebook, and Bing ads. The client has used it daily for nearly a year.

Accounts' Performance Dashboard in Google Data Studio

A spreadsheet showing the leads generated by account and week

#100DaysOfCode Challenge

A spreadsheet showing the leads generated by account and week

One of my goals for 2022 is to improve my Python skills by completing the #100DaysOfCode challenge! My progress is documented on the page linked below, which links to all my project code as well.

Site Traffic Dashboard

A spreadsheet showing the leads generated by account and week

This dashboard was made with Google Data Studio and displays the site traffic on this website, hmoWilliams.com.

Recommendations

"Holly puts in tireless effort to ensure her clients are happy with the finished work."
-Ashley Z.

"I can't recommend Holly enough. If you guys haven't reached out to her yet, you absolutely should. 10/10 would recommend."
- Sean A.

"Holly would be an invaluable asset to any team as she brings with her an infectious tenacity and a hardworking spirit."
- Ash M.

Contact Holly

I'm always excited to grow my personal and professional network.
I look forward to talking with you!

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